Microserve Mobile Services

A mobile solution can either replace an existing paper-based process or constitute an entirely new business process. Whether conducting a once-off communication campaign, a single submission study or developing a mobile solution for routine and ongoing data collection and reporting, the success of your mobile project depends on matching the right technology to your requirments and implementing a solution that will cachieve your goals. 

Solution Design - Your Mobile Project

Applying the appropriate technology in the appropriate way can be a challenge for many businesses. The Microserve Mobile Solution Team can assist in developing a relevant, cost effective solution that meets the requirements of your business. Contact us for a free consultation.

Sms and MMs Campaigns

Short Message Service (SMS) and Multimedia Message Service (MMS) has revolutionized the way that we communicate with each other. Mobile services provide a cheap, effective means of communicating directly with your customers or staff. Microserve can assist you in developing a communication campaign using SMS and MMS to get your message across.

Mobile application surveys

This is an application that is loaded onto the phone of the field worker or employee. They are then dispatched into the field to collect data and capture responses using the application.The Mobile Application is loaded onto the phone by downloading the application from the Internet. The data collector completes forms on the phone using the application which collects the answers and submits the completed form to a server. The responses can then be viewed directly as they are being collected through our client portal, or scheduled reports can be submitted directly to your email address.

USSD (Unstructured Supplementary Service Data) will be familiar to many people as the service you use to check airtime balance (for example, by dialing *111 and following the text prompts), or to request settings from the network operator. USSD is a real-time question-response service, where the user initiates a session and is then able to interact with the remote server by selecting numeric menu options.These use the USSD messaging format that is common across most networks and available on almost every handset. In this case respondents are sent a short code (eg. *120*33009*101002#) which they dial on their phone. This tool is ideal for uncontrolled environments where no field worker is present. These can be sent to a broad respondent base. What is often attached to this kind of survey is an incentive like a competition entry for the completion of the survey or the provision of airtime vouchers for completed surveys.

The WAP surveys or Mobi-Forms are designed for more sophisticated users with high end phones and in environments with well established data capabilities. The surveys are completed using a web browser interface but are optimized for handheld devices. Respondents are sent a link via sms which they click on to access the survey. The capture of respondent details (ie cell number) cannot be assured here as with the USSD and mobile application.

Web surveys are completed online using a conventional web browser on a computer. These surveys can be developed as a stand alone offering or integrated into your existing website. Microserve can assist with the design and management of your web surveys Contact us for more information.

Mobile Competitions and Incentives

The Microserve Mobile Solutions team can assist you in developing an incentive for your staff or to promote your product using the mobile platforms. Competitions using sms and other mobile technologies allow unparalleled access and interactivity, contact us for a free consultation.

Images and content  reference - Melissa Loudon "Mobile Phones for data Collection"